We'll keep it short.
Lala is a special events, celebrity, and tour DJ who has rocked renowned venues in major cities all over the country such as Los Angeles, Miami, Chicago, New York, Houston, Washington D.C., Denver, San Francisco and many others.
Currently, she holds a residency at ASCAP's monthly Aces Wild party in Downtown Los Angeles.
She regularly entertains private celebrity parties for clients including Lolo Jones, Diddy, Roddy Ricch, Von Miller, etc. and has opened for the likes of Doja Cat, Cardi B, Bruno Mars, YG, Jaden Smith and more, at festivals, clubs, and activations across the U.S.
Lala's skills and musical style cannot be confined to a short descriptor; she has proven an ability to shut down anything from an Atlanta strip club, to a Gay Pride Parade event, to a corporate soiree for senior tech industry executives.
Her tour credits include Winter Blanco, Kalin White, Famous Dex, and Vory.
For a sampling of brand clients, please see directly below.
Most recently, she was called upon Serato to record a mix for their renowned Seratocast series, after having curated projects and playlists for Apple music, EMPIRE Records and more, including a collaborative mixtape with NBA star Iman Shumpert. Currently, she is in the studio working on original production, creating a catalog of work with some of today's top Hip Hop artists.
For corporate bookings, she is represented by SMELiveNation.
Hardware: Technics SL-1200s, Pioneer PLX-1000 turntables, Pioneer CDJ-2000NXS2, Pioneer DDJ SX, Pioneer DJM-S9 Mixer, Pioneer DJM-900NXS2, Rane 72 mixer
Software: Serato DJ Pro, FL Studio, Logic
The Israeli-born, Bay Area-raised DJ has channeled her diverse interests and background into her DJ sets – she specializes in transcending genres and pushing boundaries to create a unique, high-energy musical journey for any given crowd. Though she is partial to hip-hop and R&B, she loves to creatively blend an eclectic assortment of genres- anything from dancehall to synth to trap, pop and beyond.
Storytelling is Lala's forte - via music, words, or purposeful community work. Having been involved in media & music behind the scenes her whole life, Lala began intensely pursuing DJing in the summer of 2017 after graduating from the University of California. Over the years, Lala has also proven her musical expertise as an A&R consultant for several major labels including Warner, Sony and others, and as a music journalist with bylines in Billboard Magazine, Variety, HipHopDX amongst others.
For writing samples, A&R inquiries, or any requests, please also use the contact form.