We'll keep it short.
Lala is a special events, celebrity, and tour DJ, and music journalist.
As a DJ, Lala has played world-renowned venues in Los Angeles, Miami, Chicago, New York, Houston, Washington D.C., Denver, San Francisco and other major cities all over the country. She has DJ'd for some of the world's biggest brands such as Nike, Adidas, True Religion, Warner Records, LVMH and many others.
Her resume includes private celebrity parties for clients including Diddy, Roddy Ricch, Lolo Jones, Von Miller, Damon Dash, etc. and she has opened for the likes of Doja Cat, Future, Cardi B, Bruno Mars, YG, the late Nipsey Hussle, Jaden Smith and more, at tentpole events, festivals, clubs, and activations across the U.S.
She is also the official tour DJ for Dreamchasers artist Vory, and her previous tour credits include Winter Blanco, Kalin White, Famous Dex.
Most recently, she joined a short-list of female curators for Tidal's "Curated By" series, and was also recently called upon Serato to record a mix for their renowned Seratocast series, after having curated projects and playlists for Apple music, EMPIRE Records and more, including a collaborative mixtape with NBA star Iman Shumpert. At present, she is in the studio working on original production, creating a catalog of work with some of today's top Hip Hop artists.
Currently, she holds a residency at ASCAP's monthly Aces Wild party in Downtown Los Angeles.
Lala's skills and musical style cannot be confined to a short descriptor; she has proven an ability to shut down anything from an Atlanta strip club, to a Gay Pride Parade event, to a corporate soiree for senior tech industry executives.
As a music journalist, her work has been published in Billboard, Huffington Post, HipHopDX, and Variety, among others.
For corporate DJ bookings, she is represented by SMELiveNation.
For a sampling of brand clients, please see directly below.
Hardware: Technics SL-1200s, Pioneer PLX-1000 turntables, Pioneer CDJ-2000NXS2, Pioneer DDJ SX, Pioneer DJM-S9 Mixer, Pioneer DJM-900NXS2, Rane 72 mixer
Software: Serato DJ Pro, FL Studio, Logic
The Israeli-born, Bay Area-raised DJ has channeled her diverse interests and background into her DJ sets – she specializes in transcending genres and pushing boundaries to create a unique, high-energy musical journey for any given crowd. Though she is partial to hip-hop and R&B, she loves to creatively blend an eclectic assortment of genres- anything from dancehall to synth to trap, pop and beyond.
Storytelling is Lala's forte - via music, words, or purposeful community work. Having been involved in media & music behind the scenes her whole life, Lala began intensely pursuing DJing in the summer of 2017 after graduating from the University of California. Over the years, Lala has also proven her musical expertise as an A&R consultant for several major labels including Warner, Sony and others, and as a music journalist with bylines in Billboard Magazine, Variety, HipHopDX, Huffington Post, amongst others.
For writing samples, A&R inquiries, or any requests, please also use the contact form.